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Licensing

  • We work with best in class licensees to develop branded ranges that increase the equity of each intellectual property.
  • Sharpe can facilitate all stages of the licensing process – from contract negotiations to drafting the agreement, royalty tracking and payments, licensee management and the product development process.
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Brand Development

  • We help to strategically develop brands in new categories, new media or territories.
  • Whether developing a new brand vision, developing content, or advising on broadcast strategy, Sharpe has the experience plus the contacts to guide our partners to the correct channels for their property.
  • We also work hand in hand with our brand owners to market licensees’ products through social media, publicity, and retail marketing opportunities.
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Retail strategy

  • We work directly with retailers to bring cohesive retail presentations that offer a point of difference as well as key promotional focusses in store, and we are able to co-ordinate large scale promotions for our retail partners.
  • Sharpe have the contacts and ability to navigate with retailers to bring to life cross category merchandise presentations for our properties.